Our Client is looking to hire a head of Marketing ( Nigeria, Ghana) with a strong FMCG background, whose main responsibilities are to lead and develop marketing strategies for Ghana and Francophone Africa. This individual will oversee all aspects of marketing, including brand management, market expansion, digital marketing, product launches, and customer insights.
Main Responsibilities:
- Strategic Leadership: Lead and manage a team of marketing professionals across 3 markets to achieve marketing objectives.
- Develop and execute regional marketing plans that align with the company's overall business objectives.
- Brand Product Management: Work closely with the product team to launch products and services.
- Oversee brand positioning, ensuring consistency and resonance with target customers.
- Market Insights & Innovation: Work with strategy and insight to conduct market research and analyze consumer insights to inform marketing strategies.
- Team Management & Development: Build capacity within the team, ensuring skills development and succession planning.
- Foster collaboration between cross-functional teams, including sales, R&D, and production.
- Budgeting & Performance Management: Develop and manage marketing budgets for the region.
- Track and analyze key marketing performance metrics and adjust strategies accordingly.
- Stakeholder Engagement: Develop and maintain relationships with key stakeholders, including partners, vendors, and agencies.
Requirements
Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
At least 10 years of marketing experience, with a minimum of 3 years in a leadership/senior management role within the FMCG sector.
Strong understanding of FMCG markets, consumer behavior, and cultural nuances in the region.
Exceptional leadership and team management skills.
Analytical mindset with the ability to interpret data and translate it into actionable strategies.
Proficiency in digital marketing and social media platforms.
Excellent communication and interpersonal skills.
Strategic thinker with the ability to manage multiple priorities in a fast-paced environment.
Strong and analytical skills leveraging data to drive decision-making.